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Let's Get Down to Business  ⚙️  Let's Get Down to Business  ⚙️  Let's Get Down to Business  ⚙️  Let's Get Down to Business  ⚙️  Let's Get Down to Business  ⚙️  Let's Get Down to Business  ⚙️  Let's Get Down to Business  ⚙️  Let's Get Down to Business  ⚙️  
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Specialities

Little Business is a business consultancy and network of creative thinkers. We partner with clients and collaborators to offer a seasoned perspective and second set of hands in operating their businesses.

Figuring out how to get from A to B starts with determining where you’re heading and why you’re going there. Together, we’ll define your priorities, scope your projects and develop the tactical plans for making them happen.

Areas of focus
  • Vision Setting
  • Growth Mapping
  • Service Definition
  • Project Scoping &   Management
  • Objectives & Key Results
  • Strategic Prioritization
We should talk if you’ve found yourself saying…
  • I know what I want my business to look like, but I don’t know what steps I need to take to get there
  • I have so many ideas and don’t know what to prioritize
  • I want to add a new product but I’m not sure how to think about the impact on my business
  • I need help executing a project quickly, and my team doesn't have the bandwidth
  • There is so much potential here, but I’m overwhelmed and afraid of messing up

Fostering a healthy and productive work environment requires clear expectations, direct communication, and a deliberate focus on the humans who make your business what it is. Let’s develop a point of view and operating practices that build an intentional culture from the inside out.

Areas of focus
  • Org Assessment
  • Job Descriptions
  • Hiring Plans
  • Recruitment
  • Culture Building Initiatives
We should talk if you’ve found yourself saying…
  • I know I need additional support, but I’m not sure what I’m looking for or how I should go about it
  • My team isn’t working as effectively as I had hoped and I’m not sure how to improve their motivation and impact
  • Morale is low and I’m not sure what to do about it
  • My team is growing and I want to ensure we maintain our culture
  • I’ve never actually managed a team before and I don’t know what I’m doing

The most successful way to realize a goal is with thorough planning and a flexible approach that provides room to respond to the process. With a focus on enjoying the experience, we’ll work with you to bring your ideas to life.

Areas of focus
  • Experiential Production
  • Program Management
We should talk if you’ve found yourself saying…
  • We’ve got this great idea, I just don’t have the bandwidth or expertise to make it happen 
  • I’m not sure how much it should cost or who I should work with to produce this idea
  • What steps do I need to take to make this concept a reality? 
  • I need someone to help me organize and manage all of these moving pieces

Intentionally evolving your operations can have an exponential impact on how you engage with and grow your business. Together we’ll figure out how you and your team can spend less time on cumbersome tasks and more time on the things you care most about.

Areas of focus
  • Process Development
  • Tool Selection & Implementation
  • Workflow Improvement
  • Task Automation & Delegation
  • Framework Creation
We should talk if you’ve found yourself saying…
  • I’ve been so busy all day, but I feel like I’m barely making a dent
  • There has to be an easier (and faster) way of doing this
  • I'm drowning but it will take too long to get a new hire up to speed
  • Things keep falling through the cracks and I’m not sure why
  • I spend more time putting out fires than I do on big-picture strategy

Case Studies

Expand

Buzzfeed

Structure + Systems | Development + Planning

Develop an internal consulting team focused on efficiency and scaling the business during a pivotal phase of growth.

Objective

Develop an internal consulting team focused on efficiency and scaling the business during a pivotal phase of growth.

Description

As BuzzFeed looked to transition from a late stage startup to a mature, industry-leading media organization, I joined and ultimately led the internal Business Operations team. Our sole focus was to build structure and ensure the necessary people, systems, and tools were in place for the team to work effectively and efficiently.

Through a multifaceted two year position, we partnered with leaders across the organization to define, manage, and lead key strategic initiatives that drove the business forward. In addition to building a centralized product marketing catalog to equip the team with the tools needed to sell our ad partnerships, my team developed processes and workflows to seamlessly hand off for all campaigns and deliver stellar execution. Eventually, as the org grew in complexity and size, I concepted and launched an internal project management office focused on managing priorities across the business team spanning sales, account management, creative, distribution, and tech teams.

Together with team leads across the organization, we built a custom tool for consolidated data management to ensure everyone on the global business team had real-time, accurate and actionable information for decision making. The last phase of my engagement focused on partnering with the PR team to define and implement a holistic international communication strategy and internal model for ongoing comms, as well as conducting an exhaustive external analysis to inform the business team’s strategic positioning and expansion priorities. During my time building foundational structure for long-term growth, the organization grew 5x and cemented its status as a pillar in the social and digital media spaces.

Key Focus Areas
  • Tool Selection & Implementation
  • Process Development
  • Project Scoping & Management
  • Workflow Improvement
  • Growth Mapping
  • Org Chart Development
BuzzFeed Case Study Image
Expand

Man Repeller

Structure + Systems | Development + Planning | People Management

Build operating infrastructure and lead business development efforts at a burgeoning fashion media and lifestyle brand.

Objective

Build operating infrastructure and lead business development efforts at an independent fashion media and lifestyle brand.

Description

Man Repeller began in 2010 as a fashion blog focused on personal expression and evolved into a niche media publication with a thriving community of women brought together by a shared appreciation for the brand’s ethos. After joining the company to help usher in a new phase of growth, my work over four years at the organization focused on core operations, management, and business development.

From defining and driving the employee lifecycle (recruitment, hiring, onboarding, you name it) to envisioning and building a new office space focused on employee engagement, I served as the central operational leader for the organization through several senior leadership changes. With a defined philosophy focused on collaboration and collective building, I developed the tools, processes, and structures that enabled daily operations at the organization.

I partnered closely with the founder to continually evaluate, define, and action her strategic vision. Bringing a pragmatic lens to this hyper-creative environment, I worked to develop prioritization frameworks and operational roadmaps that spanned long-term exit strategies to multi-year hiring plans. Serving as a central leader internally, I oversaw the team as we cultivated relationships and developed rapport with strategic partners and built a robust network that contributed to the organization’s ongoing success.

As the primary business development lead, I balanced visionary aspirations with daily realities in order to bring new business concepts to life. From owning and operating the P&L for all experimental business programs, to concepting and prioritizing based on impact and strategic value, I led our expansion efforts across product, events, and community development. This work included building the experiential business unit, which generated a significant portion of our overall partnership revenue, and managing a team responsible for developing a private-label accessories line and creating a DTC retail e-commerce extension.

Four years as a strategic operator came with no shortage of successes and failures that spanned employee relations to commercial partnerships and all the entrepreneurial challenges in between, and with them, an endless number of experiences that have informed my perspective as a business builder and people leader.

Key Focus Areas
  • Vision Setting & Growth Planning
  • Structure & Systems Building
  • Project Scoping & Management
  • Financial Modeling
  • Employee Lifecycle & Engagement
  • Management Advisory
Man Repeller Case Study Image
Expand

Atlas Obscura

Structure + Systems | People Management | Development + Planning

Lead operations of a multimillion-dollar partnership activation, and then build a team to carry the structure forward.

Objective

Lead operations of a multimillion-dollar partnership activation, and then build a team to carry the structure forward.

Description

When Atlas Obscura, a travel media site dedicated to celebrating Earth’s wonder and awe, partnered with Nissan to develop and launch a five-part drive-in concert series during a global pandemic, they needed an operational partner to help make the program a reality. 

As the central project owner, I developed and owned the integrated program plan across all workstreams and touch points, oversaw budget allocation and reconciliation on the program and served as the main client liaison.  

Consisting of content creation across events, live streams, premium video, a physical guide book, digital campaign hub and influencer promotion, the multifaceted campaign represented a new era of program size and complexity at Atlas Obscura. Using the campaign as a pilot, we built a framework for productizing premium level campaigns and created a scalable foundation for future program execution.

Over the course of the final six months of the engagement, Little Business supported the recruitment and onboarding of five key senior hires, setting the stage for the next chapter of growth at the organization. 

Key Focus Areas
  • Project Management
  • Experiential Production
  • Vendor Contracting & Management
  • Recruiting & Onboarding
  • Productization & Packaging
Atlas Obscura Case Study Image
Expand

KnowMe

Development + Planning | Structure + Systems

Oversee company operations and drive launch roadmap for a new video editing and creation app.

Objective

Oversee company operations and drive launch roadmap for a new video editing and creation app.

Description

KnowMe is a video editing and creation tool built to democratize the process of creating professional grade videos from your phone’s camera roll.

During a 10-month engagement, I built the company roadmap and managed priorities and delivery across the development and marketing teams, including user research, beta testing and App Store launch. Partnering with the COO to oversee daily operations and strategic development of the app, I oversaw company-wide P&L, allocating over $3 million in funds and conducting regular variance analysis and burn rate forecasting.

Owning back of house functioning including legal, HR, and all things office-related, I acted as the connective tissue of the organization and worked closely with the Founder and COO to define and realize the company’s strategic vision.

My work ensured the team was primed for success and drove the organization through launch and multiple App Store releases, ultimately resulting in an acquisition of the app.

Key Focus Areas
  • Roadmap Development & Management
  • Org Chart Creation
  • Workflow Improvement
  • Task Automation & Delegation
  • Growth Mapping
  • Financial Management
KnowMe Case Study Image

Mailing List

At our core, Little Business is about helping businesses and the people who run them succeed.

Join our mailing list for occasional musings and cool stuff from other people in the Little Business universe.

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About

LITTLE BUSINESS

Little Business is a network of inquisitive business builders with an appreciation for creative solutions. We connect dots across consultants, entrepreneurs and business leaders to foster connections and build sustainable businesses. 

Practically speaking, we provide advisory services and tactical support for our clients' evolving business needs through a structured approach and built-in accountability.

THE MIND BEHIND LITTLE BUSINESS

Matt Little is an operationally inclined Libra who brings a pragmatic lens to creative challenges. Holding undergraduate and Masters degrees from Indiana’s Kelley School of Business, Matt’s expertise spans business management, marketing, process engineering, data analytics, logistics and production. He has extensive experience in operations and business development across the media and advertising industries at organizations including BuzzFeed, Man Repeller, and Atlas Obscura.

Through his consulting practice, Matt works with entrepreneurs to build flexible solutions for intentional growth.


Matt Little

Matt Little

Founder

Brands & People I’ve Worked With

Kate

“Matt transformed our business. His inherent understanding of systems and operational mind brought clarity, ease and efficiency to each area of the business he took on. He has the unique ability to both come up with the brilliant concept that fundamentally changes and expands a business and then map out exactly how to do it, as well. As a thinking partner, his creative problem-solving and critical thinking level-up every conversation; it's a relief and joy to have his insight and perspective.”

Kate Barnett

FORMER PRESIDENT - MAN REPELLER
Crystal Kiesh

“Working with Matt really shaped the way we thought about our business from a micro and macro level. Matt's consultation style is thorough, strategy-based and focuses on longevity of the business. Matt asked questions that we hadn't even thought of and laid out a framework to not only answer those questions internally, but also put them to practice within our day-to-day operations. Working with Matt felt like he was a part of our internal team and it was clear that he was (and still is!) invested in us building a successful and viable company.”

Crystal & Keish

FOUNDERs - A VERY GOOD JOB
Dasha

“I have had the pleasure of working with Matt across multiple high-profile projects. He brings an unprecedented level of organization, attention to detail, and problem solving skills to each project. He has the rare ability of being able to strategize the big picture while simultaneously executing on the most minute and important details. His communication skills are articulate and meticulous and he approaches everything with a cheerful attitude and integrity.”

Dasha Faires

CREATIVE DIRECTOR - FIELDS GRADE
Jas Harling

“Matt is to collaboration as Beth Harmon is to chess in The Queen's Gambit. He has the uncanny ability to visualize how all the pieces of a team can or should work together, determining a path forward that sets everyone up to successfully do what they do best. He is a true partner — supportive, strategic, and creative with an infectious personality. You can’t help but have fun along the way.”

Jasmin & Harling

FOUNDERS - NICE THING GOING
Holly

“Working with Matt has been a true joy. His positive presence, critical feedback, and creative content contributions to the class have elevated the experience beyond its original ideation. His presence and devotion to this work are palpable and create an inspiring partnership for growth.”

Holly Howard

PRINCIPLe - ASK HOLLY HOW
Mikaela

“I have met few people who embody the combination of a confident leader and humble collaborator like Matt does. He has a special way of guiding projects, conversations and relationships with aptitude that makes you trust his leadership, while simultaneously possessing a cooperative and caring spirit that makes you value his friendship. The result is a rare kind of innovator whose values of humility, compassion and fairness come through in all that he does.”

Mikaela Clark

PAINTER, DESIGNER - HANSEL CLOTHING
Ariel

“Matt is a delight to work with. He swooped into a massive cross-company project with humility and efficiency and in no time his brilliant operational brain had everything organized and running smoothly.”

Ariel Azoff

Head of Partnerships - Atlas Obscura
Kate

Kate Barnett

FORMER PRESIDENT - MAN REPELLER

“Matt transformed our business. His inherent understanding of systems and operational mind brought clarity, ease and efficiency to each area of the business he took on. He has the unique ability to both come up with the brilliant concept that fundamentally changes and expands a business and then map out exactly how to do it, as well. As a thinking partner, his creative problem-solving and critical thinking level-up every conversation; it's a relief and joy to have his insight and perspective.”

Jas Harling

Jasmin & Harling

FOUNDERS - NICE THING GOING

“Matt is to collaboration as Beth Harmon is to chess in The Queen's Gambit. He has the uncanny ability to visualize how all the pieces of a team can or should work together, determining a path forward that sets everyone up to successfully do what they do best. He is a true partner — supportive, strategic, and creative with an infectious personality. You can’t help but have fun along the way. .”

Holly

Holly Howard

PRINCIPLe - ASK HOLLY HOW

“Working with Matt has been a true joy. His positive presence, critical feedback, and creative content contributions to the class have elevated the experience beyond its original ideation. His presence and devotion to this work are palpable and create an inspiring partnership for growth.”

Crystal Kiesh

Crystal & Keish

FOUNDERs - A VERY GOOD JOB

“Working with Matt really shaped the way we thought about our business from a micro and macro level. Matt's consultation style is thorough, strategy-based and focuses on longevity of the business. Matt asked questions that we hadn't even thought of and laid out a framework to not only answer those questions internally, but also put them to practice within our day to day operations. Working with Matt felt like he was a part of our internal team and it was clear that he was (and still is!) invested in us building a successful and viable company.”

Ariel

Ariel Azoff

Head of Partnerships - Atlas Obscura

“Matt is a delight to work with. He swooped into a massive cross-company project with humility and efficiency and in no time his brilliant operational brain had everything organized and running smoothly.”

Mikaela

Mikaela Clark

PAINTER, DESIGNER - HANSEL CLOTHING

“I have met few people who embody the combination of a confident leader and humble collaborator like Matt does. He has a special way of guiding projects, conversations and relationships with aptitude that makes you trust his leadership, while simultaneously possessing a cooperative and caring spirit that makes you value his friendship. The result is a rare kind of innovator whose values of humility, compassion and fairness come through in all that he does.”

Dasha

Dasha Faires

CREATIVE DIRECTOR - FIELDS GRADE

“I have had the pleasure of working with Matt across multiple high-profile projects. He brings an unprecedented level of organization, attention to detail, and problem solving skills to each project. He has the rare ability of being able to strategize the big picture while simultaneously executing on the most minute and important details. His communication skills are articulate and meticulous and he approaches everything with a cheerful attitude and integrity.”

Interest piqued?

Send us a note and let’s set up some time to connect - we’d love to hear from you! 

Thank you for reaching out! We’ll be in touch soon. 🙌
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